Now Hiring - Food And Beverage Sales & Marketing Analyst in Birmingham, AL

Responsibilities

• Campaign Analysis

o Monitor and track sales of campaign items
o Look for trends, calculate break-even points and determine campaign profitability
o Research historical sales trends of campaign items on the proposed calendar to help forecast campaign profitability

• Pricing Analysis

o Create and maintain database of historical and current pricing to perform ongoing analytics
o Send and compile periodic surveys real time pricing changes
o Maintain internal databases and files for pricing analysis
Marketing Program Analysis Perform return on investment analysis of existing and proposed marketing programs Plan, design, and create data visualizations that clearly communicate campaign results for KPIs and other metrics of interest Conduct menu analysis of categories to establish seasonality of menu mix Determine potential sales lift from test items and new initiatives Work collaboratively with Media, Digital and Field teams on data-related analysis
Research and Strategy Assist in administering research through internal and external sources Provide recommendations based on research in the development of brand strategy Make Media & Digital recommendations and POVs when applicable Aid in consumer and competitive analysis in campaign development, pricing and media opportunities Assist in developing data mining opportunity within our digital analysis

• Financial Planning & Analysis

o Prepare annual Budget and periodic Forecast for the Marketing department
o Prepare monthly commentary on sales and marketing performance including variance explanations for actual versus budgeted/expected results
o Develop interface with Great Plains accounting software to facilitate budget preparation and monthly results analysis

• Reporting and Analysis DOMO Develop expertise on the product and determine appropriate application for Jacks.

o Develop content and delivery method for sales KPI reporting
o Plan experiments and offer internal analysis for A/B testing on multi-variate tests
o Prepare presentation materials for Board of Directors meetings
o Maintenance of automated reporting dashboard and data pipelines Perform Ad-hoc analysis and manage special assignments as needed
Qualifications
Bachelors Degree in Business or related field required. Masters degree desired.
5+ years experience in field or related field
Strong SQL background
Advanced data analytics and statistical analysis skills
Dashboard-building and reporting experience
Detailed understanding of sales and marketing functions
Detailed understanding of financial measures and KPIs
Excellent computer skills in Excel and other MS Office programs
Strong organization, problem-solving, and time-management skills
Good verbal and written communication skills
Relational database experience preferred